W7 Sheer Loose Powder

W7 is a British cosmetics brand that was launched in 2002 by two young entrepreneurs in West London. The brand's mission was to provide affordable, high-quality makeup products to everyone, leading to their slogan 'Who Will You Be Today?'. W7 has grown rapidly since its inception, becoming a staple in high street retailers across the United Kingdom and internationally.

The brand is owned by Warpaint London PLC, a UK-based company that specializes in the design, development, and sale of color cosmetics. While the brand is British in origin and design, the manufacturing of W7 products, including their loose powders, is primarily outsourced to manufacturing hubs in China to maintain its competitive value-pricing strategy. Warpaint London PLC remains the ultimate owner and continues to manage the brand from its headquarters in the United Kingdom.