Maybelline New York Fit Me Loose Finishing Powder

Maybelline New York Fit Me Loose Finishing Powder is a cornerstone of the brand's face makeup collection, designed to provide a smooth, matte finish and set makeup for long-lasting wear. Founded in 1915 by Thomas Lyle Williams in Chicago, Maybelline has grown from a small family-owned business into a global beauty powerhouse. The brand is credited with creating the first modern eye cosmetic for everyday use.

Today, Maybelline is a primary brand within the L'Oréal Group's Consumer Products Division. While it carries the 'New York' branding to honor its American heritage and headquarters, the manufacturing of its extensive product line occurs globally to meet international demand. This includes major production facilities in North America, Europe, and Asia. As of 2026, Maybelline remains under the ultimate ownership of L'Oréal, headquartered in France, which continues to drive the brand's innovation in the mass-market beauty sector.