Hacendado Gaseosa (Zero Calories/Zero Sugars)

Hacendado Gaseosa is a popular private-label carbonated soft drink, specifically a 'gaseosa' (sweetened soda water), sold exclusively at the Spanish supermarket chain Mercadona. The product is known for its zero-calorie and zero-sugar formulation, catering to health-conscious consumers in the Spanish market.

The brand Hacendado is the food and beverage private label of Mercadona, a family-owned company founded by Francisco Roig Ballester in 1977. While the brand is Spanish, the manufacturing process typically involves local inter-suppliers who produce the beverage in various facilities across Spain, ensuring a lean supply chain that supports the local economy and reduces environmental impact.

Mercadona remains under the ultimate ownership of the Roig family, with Juan Roig serving as the President. The company operates as a major force in the European retail sector, maintaining its headquarters in Puçol, Valencia. The Hacendado line is a cornerstone of their business strategy, providing quality products at competitive prices through direct partnerships with manufacturers.