Aussie Frizz Off Leave In Serum

Aussie is a hair care brand that, despite its name and Australian-inspired branding, has its roots in the United States and is currently owned by an American multinational. The brand was founded in 1979 by Tom Redmond, an American businessman who was inspired by ingredients he found while visiting Australia. The products often feature Australian botanical ingredients like Macadamia nut oil and Jojoba.

While the brand maintains an Australian identity through its logo and ingredient list, the manufacturing of Aussie products is spread across several global locations to serve different markets efficiently. Production typically takes place in facilities in the United States and Europe (including France and the UK). Since 2003, the brand has been part of the Procter & Gamble portfolio, ensuring global distribution and extensive research and development resources.