Maurten sports fuel

Maurten is a Swedish sports nutrition brand that revolutionized the industry with its patented hydrogel technology. The brand was founded in 2015 in Gothenburg, Sweden, by Olof Sköld and Mårten Fryknäs. Their primary innovation involves using natural hydrogels to encapsulate high concentrations of carbohydrates, allowing athletes to consume large amounts of energy without the gastrointestinal distress typically associated with high-sugar sports fuels.

While the brand's research, development, and headquarters are firmly rooted in Sweden, the manufacturing of their specialized products is primarily handled in Denmark. This cross-border production ensures high-quality control for their precise formulas, which are used by elite endurance athletes globally, including world-record-holding marathoners.

Maurten remains an independent Swedish entity, Maurten AB. The company has grown significantly since its inception, moving from a niche scientific startup to a dominant global force in professional endurance sports. The ultimate ownership lies with the original founders and a group of Swedish investors who continue to operate the business from its Gothenburg base.