Coop Mobile

Coop Mobile is a well-known Swiss telecommunications brand that operates as a service provided by the Coop Group, one of Switzerland's largest retail and wholesale companies. The brand was established to offer mobile connectivity to Swiss consumers, leveraging the strong retail presence of Coop supermarkets.

Historically, the service operated as a Mobile Virtual Network Operator (MVNO) on various infrastructures. In early 2019, the brand underwent a significant shift when Coop partnered with Swisscom to provide the technical backbone for its services. Consequently, while the brand is owned and managed by the Swiss-based Coop Group, the actual cellular infrastructure and network services are powered by Swisscom.

Today, Coop Mobile remains a purely Swiss entity in terms of its target market and ownership. It provides prepaid and subscription-based mobile plans primarily to residents of Switzerland, maintaining a high level of brand trust due to its association with the Coop retail cooperative.