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OLW (Old London Wasa) is a legacy snack brand with roots in Sweden, dating back to 1967 when it was founded through a partnership between Wasabröd and the American company Borden Foods. The brand has become a household name in Scandinavia, particularly famous for its potato chips and 'Cheez Doodles'.
Manufacturing for the Scandinavian market primarily takes place in Filipstad, Sweden, where the company operates one of the region's largest snack factories. Since 2005, OLW has been under the ultimate ownership of Orkla ASA, a leading Norwegian conglomerate that dominates the Nordic consumer goods market. Orkla focuses on sustainable production and strong local brand identities across Northern Europe.
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