Latitude 28 Ethiopia Lungo ground coffee

Latitude 28 is a premium coffee brand primarily associated with the Dutch supermarket chain Jumbo. The brand focuses on delivering high-quality, single-origin and blended coffee experiences to Western European consumers. This specific Ethiopia Lungo variant features 100% Arabica beans known for their floral and fruity notes, characteristic of the Ethiopian highlands.

While the coffee beans are harvested in origins like Ethiopia, the final roasting, grinding, and packaging processes for Latitude 28 are typically handled in the Netherlands to ensure freshness for the Dutch and Belgian markets. The brand was developed as a sophisticated private label offering to compete with mainstream premium coffee roasters.

Today, the brand remains under the ownership of Jumbo Groep Holding B.V., one of the largest food retail organizations in the Netherlands. Jumbo manages the entire product lifecycle from sourcing to retail distribution, maintaining Latitude 28 as an exclusive brand for its stores.