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Blue Buffalo Wilderness is a premium line of pet food designed to mimic the high-protein diet of wild ancestors. Traditionally focused on high-quality ingredients with no corn, wheat, or soy, it has become a leader in the natural pet food segment.
Originally founded in South Wilton, Connecticut, by Bill Bishop and his sons, the brand was built on the philosophy of 'feeding them like family.' The brand experienced rapid growth, leading to its high-profile acquisition. Today, most of the canned food and kibble are manufactured in General Mills-owned facilities across the United States, including major plants in Missouri and Indiana.
The brand is currently owned by General Mills, a global food powerhouse, which acquired Blue Buffalo in 2018 for approximately $8 billion. This acquisition allowed General Mills to establish a significant foothold in the pet food industry, making it one of the largest divisions of the company today.
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