Soft & Gentle Orchid Desire anti-perspirant deodorant

Soft & Gentle is a well-established British hygiene brand, originally launched in 1976 as the first anti-perspirant formulated specifically for women. Since its inception, the brand has built a strong reputation in the UK market for providing gentle skin care combined with effective protection against sweat and odour. The Orchid Desire variant is part of their 48-hour protection range, designed to be anti-white mark and kind to skin.

Historically, the brand was a key part of the portfolio of the American multinational Colgate-Palmolive. However, in 2012, Soft & Gentle was acquired by Godrej Consumer Products Limited (GCPL), an Indian global consumer goods conglomerate, as part of their strategy to expand their presence in the United Kingdom and Europe. Today, the brand is managed under Godrej UK, with manufacturing typically occurring within the United Kingdom to serve the local and European retail markets.