Liquid Death canned water

Liquid Death is a premium beverage brand that gained viral popularity by marketing mountain spring water in tallboy aluminum cans, traditionally associated with beer or energy drinks. The brand's motto, 'Murder Your Thirst,' and its heavy metal aesthetic were designed to stand out in a crowded market dominated by plastic bottles. The water is sourced specifically from the Austrian Alps, where it is canned at the source to maintain purity and utilize the high recyclability of aluminum.

Founded in 2017 by Mike Cessario, the brand was built on the idea that healthy products should have as much fun, irreverent marketing as junk food. While the product is a lifestyle brand born in the United States, its manufacturing remains deeply rooted in Europe due to the specific water source used.

Today, Liquid Death remains an independent entity, though it has received significant backing from various venture capital firms and celebrity investors. Its ownership structure is private, led by its original founders and a board of directors, maintaining its headquarters in Los Angeles, California. The company continues to expand into flavored sparkling waters and iced teas while maintaining its core commitment to reducing plastic waste.