Yellowbrick Mobile App

Yellowbrick is a prominent Dutch digital parking service founded in 2006. Originally established in the Netherlands, it revolutionized urban mobility by allowing drivers to pay for parking via mobile devices, eliminating the need for physical meters and coins.

The brand has undergone significant ownership changes over the years. Since 2022, it has been part of the EasyPark Group, following the acquisition of the PARK NOW Group from BMW Group and Daimler Mobility AG. This consolidation has integrated Yellowbrick into one of the world's largest digital parking ecosystems, managed primarily through software development hubs in Europe.

Today, Yellowbrick operates as a specialized brand within the EasyPark portfolio, focusing on the Benelux market. While the brand heritage remains Dutch, its corporate governance and strategic direction are centered in Sweden at the EasyPark Group headquarters.