Liu Jo fashion and accessories

Liu Jo is an Italian fashion brand founded in 1995 by the brothers Marco and Vannis Marchi in Carpi, Modena. The brand began as a small textile company and evolved into a globally recognized premium fashion house, known for its glamorous style and its popular 'Bottom-up' jeans line. The brand's identity is rooted in the Italian 'pret-a-porter' tradition, emphasizing elegance and high-quality materials.

While the design and creative direction remain firmly in Italy, manufacturing is carried out in multiple countries to manage global supply chain demands. This includes production in Italy for high-end items, as well as various locations in Europe and Asia for contemporary collections. In terms of ownership, Liu Jo remains under the control of its founders through the holding company E-Gios S.r.l., maintaining its status as a significant independent player in the Italian luxury market.