Bijou Brigitte Quartz Watch

Bijou Brigitte is a prominent German fashion jewelry and accessories brand headquartered in Hamburg. Founded in 1963, the company has grown into a market leader in the fashion jewelry sector across Europe. While the watch movement is specified as being from Japan, the final assembly and manufacturing of the products typically take place in Asia, specifically China, to maintain competitive pricing for the high-street fashion market.

The brand remains under the ultimate ownership of Bijou Brigitte modische Accessoires AG, a publicly traded company on the German stock exchange. Despite its international reach with over 1,000 branches across various countries, the core operations and brand identity remain rooted in its German heritage.