ASICS Gel-PHOENIX 5 running shoes

ASICS is a legendary Japanese sportswear brand that has become synonymous with high-performance running technology. The brand's origin dates back to 1949 when Kihachiro Onitsuka founded Onitsuka Co., Ltd. in Kobe, Japan, with a vision to promote youth health through athletics. The acronym ASICS stands for the Latin phrase 'Anima Sana In Corpore Sano,' which translates to 'A Sound Mind in a Sound Body.'

While the brand was founded and is still headquartered in Japan, its manufacturing footprint is global. ASICS products are manufactured in several countries, predominantly across Asia, including Vietnam, Indonesia, and China, to meet high global demand. The brand remains under the ultimate ownership of ASICS Corporation, which continues to lead the industry from its headquarters in Kobe, Japan, maintaining its status as one of the premier sports equipment companies in the world.