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Shreddies is a classic whole grain breakfast cereal that has been a staple in British and Irish households since its launch in 1953. Originally manufactured at the Christ's Hospital factory by Nabisco, the brand is famously associated with its lattice-shaped wheat squares. Today, the production of Shreddies for the UK and Irish markets is primarily concentrated in the United Kingdom, specifically at the Cereal Partners Worldwide plant in Staverton, Wiltshire.
Ownership of the Shreddies brand has evolved through major corporate transitions. While it was initially a Nabisco brand, it was later acquired by Cereal Partners Worldwide (CPW). CPW is a significant joint venture established between Nestle and General Mills. Consequently, while the boxes carry the prominent Nestle branding, the brand is managed under this strategic global partnership. Nestle, headquartered in Vevey, Switzerland, remains the ultimate owner and global distributor for the product in European markets.
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2025 i7even ApS København Danmark - Alle rettigheter forbeholdt. Konsepter og metoder brukt i denne appen kan ikke reproduseres uten tillatelse