Lui soft drink

Lui is a refreshing Egyptian beverage line that has gained significant popularity as a high-quality local alternative to international carbonated drinks. Originally launched by the Egypt-based company Arma, the brand focuses on offering various fruit-flavored sodas and classic cola tastes to the Middle Eastern market.

As of 2024 and looking toward 2026, the brand remains under the ultimate ownership of the Arma Group (part of the HSA Group). The manufacturing process is centralized in Egypt, utilizing modern bottling facilities to ensure consistent quality across its distribution network. The brand's rise is part of a broader trend of domestic beverage companies expanding their footprint in the region.