FILA Havocc shoes

Fila is a globally recognized sportswear and footwear brand with a rich heritage and a complex ownership history. Originally founded in Biella, Italy, in 1911 by the Fila brothers, the company initially focused on quality textiles and clothing for the local people. It eventually transitioned into the sportswear market in the 1970s, gaining international fame through its association with tennis legend Björn Borg.

Manufacturing of Fila products is now distributed across multiple countries, particularly in Asia, including China and Vietnam, to cater to its massive global demand. While the brand maintains its Italian design aesthetic, the logistical operations are managed on a global scale.

In a significant shift in corporate ownership, the brand's global rights were acquired by Fila Korea in 2007, making it the largest South Korean sportswear company. Today, Fila operates as a subsidiary under Fila Holdings Corp, which is headquartered in Seoul, South Korea. This transition marked a pivotal moment, moving the heart of the brand's financial and strategic decision-making from Europe to Asia.