Too Faced Born This Way Soft Blur Flexible Finish Setting Powder

Too Faced is a prestigious American cosmetics brand founded in 1998 by Jerrod Blandino and Jeremy Johnson. The brand gained international fame for its playful packaging and high-performance formulas, particularly within the 'Born This Way' product line. The Soft Blur Flexible Finish Setting Powder is designed to provide a natural, skin-like finish while extending makeup wear.

Since 2016, Too Faced has been a key part of the Estée Lauder Companies portfolio. While the brand maintains its creative identity and headquarters in California, its products are manufactured through Estée Lauder's global supply chain, primarily in the United States. As of 2024 and beyond, the brand remains under the ultimate ownership of the Estée Lauder Companies, one of the world's leading manufacturers and marketers of quality skin care, makeup, fragrance, and hair care products.