Harald Chocolate

Harald is a premier Brazilian chocolate brand with a heritage spanning over four decades. Founded in 1982, the company established itself as a leader in the industrial and professional confectionery sectors, providing high-quality chocolate and coatings to bakers and pastry chefs across Latin America. Its manufacturing facility is primarily located in Santana de Parnaíba, São Paulo.

In 2015, Harald was acquired by the Japanese food giant Fuji Oil Group. This strategic acquisition allowed Harald to leverage global technical expertise in oils and fats while maintaining its dominant market position in Brazil. Today, Harald remains a key subsidiary of the Fuji Oil Group, continuing its legacy of producing specialized chocolate products for both professional and retail markets under the umbrella of a global leader in plant-based food solutions.