Aquafresh Coolmint toothpaste

Aquafresh is a world-renowned oral hygiene brand, famously recognized for its 'triple protection' stripe of red, white, and blue. The brand was originally created by the pharmaceutical company Beecham Group in 1973 in the United Kingdom. It was the first toothpaste to offer both fresh breath and plaque fighting in one product, with its iconic stripes representing different dental benefits.

Today, Aquafresh is owned by Haleon, a global consumer healthcare company that was established as a spin-off from GlaxoSmithKline (GSK) in 2022. While the brand has its roots in the UK, manufacturing has expanded globally to various facilities across Europe, North America, and beyond to meet international demand. In the Netherlands, it is a staple brand found in most retailers, marketed for its everyday family protection.