Haglofs outdoor apparel and gear

Haglofs is a renowned premium Swedish brand specializing in outdoor equipment and technical clothing. Founded in 1914 by Victor Haglof in Torsang, Sweden, the company originally began by crafting high-quality backpacks for local workers and students. Over the decades, it evolved into one of the largest suppliers of outdoor gear in the Nordic region, known for its functional design and commitment to sustainability. While its design and philosophical roots remain deeply embedded in Sweden, its manufacturing is distributed across a global supply chain to maintain technical standards.

In terms of corporate history, Haglofs underwent significant ownership changes in the 21st century. It was acquired by the Japanese sportswear giant ASICS Corporation in 2010. However, in late 2023, the brand began a new chapter when it was acquired by Lion Capital LLP, a private equity firm. This transition marks a shift toward specialized portfolio management while maintaining Haglofs' identity as a leader in technical outerwear and sustainable mountain gear.