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Queen is a private label brand primarily sold through the Biedronka supermarket chain in Poland. This specific product, Queen Supreme Premium Comfort, is a high-quality toilet paper designed for consumer hygiene and household use.
Originally developed for the Polish market, the brand is owned by Jerónimo Martins, a Portuguese corporate group that operates the Biedronka retail network. While the brand is managed by a Portuguese parent company, the production of Queen tissue products is typically handled by local Polish manufacturers such as Sofidel Poland or Metsä Tissue, ensuring that the supply chain remains largely regional to the market it serves.
Jerónimo Martins is a major player in the European and South American retail sectors, headquartered in Lisbon, Portugal. The group continues to maintain Queen as one of its flagship private label brands in Poland, focusing on balancing affordability with premium features like softness and durability.
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