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Pantene is a globally recognized hair care brand that originated in Switzerland in 1945. It was originally created by the pharmaceutical company Hoffmann-La Roche, drawing inspiration from the ingredient panthenol, which was used to treat burns during World War II. The brand became famous for its Pro-V (Pro-Vitamin B5) formula, which it marketed as a way to improve hair health and shine.
In 1985, Pantene was acquired by Procter & Gamble (P&G). Since then, it has expanded into one of the most widely distributed hair care brands in the world. Manufacturing of Pantene products occurs in numerous locations globally, including the United States, France, Thailand, and various other regional hubs, depending on the specific market and product line. As of 2026, Procter & Gamble continues to be the ultimate owner, maintaining the brand’s position as a leader in the mass-market personal care industry.
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