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Curly is an iconic French snack brand known for its peanut-flavored corn puffs. Originally launched in 1960, the product has become a staple of French 'apéritif' culture. The brand was first established by Vico, a company founded by a cooperative of potato growers in Picardy, France.
Today, the Curly brand and its parent company, Vico, are part of the Intersnack Group. Production remains primarily centered in France, specifically at the Vic-sur-Aisne factory in the Aisne department, ensuring local manufacturing. The Intersnack Group is a major European snack manufacturer headquartered in Germany, overseeing a vast portfolio of savory snack brands across the continent.
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