Rei detergent

Rei is a well-known German brand specializing in laundry detergents and fabric care solutions. Originally launched by the Rei-Werke company, the brand gained significant popularity in the mid-20th century, particularly for its specialized formulas for delicate fabrics and handwashing, such as the iconic 'Rei in der Tube'.

Today, the brand is owned by fit GmbH, a prominent German manufacturer of washing and cleaning agents based in Zittau. The company is known for its focus on sustainable production practices within Germany, ensuring that classical brands like Rei maintain their quality standards while adapting to modern environmental requirements. The brand remains a staple in European households for targeted textile care.