Belazu antipasti and ingredients

Belazu is a premium food brand that specializes in Mediterranean and Middle Eastern ingredients. Founded in 1991 by Adam Wells and George Bennell, the company initially focused on bringing quality olives from Provence to the London market. Over the decades, it has expanded its range to include award-winning balsamic vinegars, pestos, harissas, and culinary oils that are widely used by professional chefs and home cooks alike.

While the brand maintains its British roots with its main production and innovation hub located in Greenford, London, it sources its raw ingredients directly from specialized farms across the Mediterranean, including Italy, Spain, and Morocco. This commitment to sourcing ensures that the authentic flavors of the region are preserved while maintaining high standards of quality control and sustainability within their UK-based manufacturing operations.

In 2018, the brand underwent a significant ownership change when it was acquired by William Jackson Food Group, a long-standing British family-owned business. This acquisition has allowed Belazu to scale its distribution while retaining its identity as a chef-led brand dedicated to ingredient-led innovation. Today, the brand remains a staple in high-end retail and the foodservice industry, known for its consistency and authentic culinary heritage.