The Natural Confectionery Co. Sour Squirms

The Natural Confectionery Co. (TNCC) is a well-known brand of gummy sweets that originated in Australia. It was first launched in 1991 by Sunrise Confectioners in Melbourne, with a focus on providing confectionery without artificial colours or flavours, a positioning that quickly gained popularity across Oceania and worldwide.

Today, the brand's products, including 'Sour Squirms,' are primarily manufactured in Australia to serve the New Zealand and Australian markets. The brand has transitioned through various owners over the years, including Cadbury Schweppes, and is now part of the global snacking giant Mondelez International. This ownership structure places the brand under a multinational umbrella headquartered in the United States, though it maintains a strong local manufacturing and distribution presence in the ANZ region.