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Sealord is a well-established New Zealand brand with a rich history in the fishing industry. Originally founded in Nelson in 1961, the brand has become synonymous with seafood quality in the Australasian market. While Sealord is a New Zealand-based company, their canned tuna products are typically processed and packaged in Thailand due to the global nature of tuna fishing and supply chains.
The ownership of Sealord is a 50/50 joint venture between Maori-owned Moana New Zealand (Waitangi Fisheries) and the Japanese global seafood giant Nissui Corporation. This partnership combines local New Zealand heritage and indigenous ownership with international technical expertise and scale, ensuring the brand remains a leader in sustainable fishing practices across the Pacific region.
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