& Other Stories clothing and cosmetics

& Other Stories is a high-end fashion and beauty brand that was launched in 2013 by the Swedish retail giant H&M Group. Conceived initially as a beauty-focused project, it evolved into a comprehensive lifestyle brand that includes ready-to-wear clothing, accessories, jewelry, and luxury personal care products. The brand differentiates itself through its three distinct design ateliers located in Stockholm, Paris, and Los Angeles, each bringing a unique regional aesthetic to the collections.

While the brand's design and creative direction are rooted in Sweden, France, and the United States, its manufacturing is distributed globally. Most of the apparel and cosmetics are produced in various countries across Europe and Asia, following the supply chain standards of its parent company. The brand caters to a diverse market seeking high-quality materials and storytelling-driven fashion.

Today, & Other Stories remains a vital part of the H&M Group's portfolio, representing a move toward the premium and affordable luxury segment. The brand is fully owned and managed by the Stockholm-based H&M Group, which continues to oversee its international expansion through both physical boutiques and a robust e-commerce presence.