ICA Honung

ICA Honung is a private label honey product under the Swedish retail giant ICA. The branding 'Honung från flera sorters blommor' indicates it is a multi-floral honey blend.

As a private label product, the honey is sourced from various apiaries globally to ensure consistent supply and competitive pricing. The specific origin is often labeled as a blend of EU and non-EU honeys. The brand is owned and managed by ICA Gruppen AB, which is the leading grocery retailer in Sweden and a significant actor in the Baltic market.

ICA's private label strategy involves strict quality control of their suppliers while maintaining ownership of the brand identity. The product is primarily distributed through ICA's extensive network of grocery stores across Sweden.