Coop Jordbær strawberries

Coop Jordbær refers to fresh strawberries sold under the private label of Coop Norway. These berries are a staple of the Norwegian summer season and are typically sourced from local growers across Norway during the peak harvest months. The branding 'Søte & friske' (Sweet & fresh) emphasizes the focus on quality and local freshness.

The brand is owned by Coop Norge SA, a major cooperative retail chain in Norway. Coop is unique because it is owned by its members, functioning as a consumer cooperative rather than a traditional corporation. This ownership model ensures that profits are redistributed to the members or reinvested into providing better services and prices for the consumers in the Norwegian market.