Laura Secord chocolate

Laura Secord is one of Canada's oldest and most iconic chocolate brands, named after the Canadian heroine of the War of 1812. Founded in 1913 on Yonge Street in Toronto, the brand quickly became synonymous with premium hand-crafted chocolates and ice cream, expanding its presence across the country throughout the 20th century. In its early decades, it set the standard for Canadian confectionery retail, operating hundreds of signature shops across various provinces.

While the brand has changed ownership several times over the decades—moving from its founding family to international conglomerates like Rowntree Mackintosh and Nestlé—it was eventually brought back under Canadian ownership. Following a period under US-based Gordon Brothers, the brand was acquired by Nutri-Nation Investments in 2010. By 2026, the brand remains a staple of the North American confectionery market, maintaining its heritage while adapting to modern manufacturing standards.

Today, Laura Secord products are primarily manufactured in Canada to maintain their traditional quality and flavor profiles. The distribution network remains robust, focusing on both dedicated retail locations and wholesale partnerships. The brand continues to emphasize its historical roots, positioning itself as a premium choice for seasonal gifts and everyday treats.