Jumex Apple Juice

Jumex is an iconic Mexican brand that has become a staple in the global juice market. The product shown is a bottled can (Lata Botella) version of their apple juice, a packaging innovation designed for convenience and rapid cooling. Originally founded in 1961 as Frugo, the brand eventually became Grupo Jumex.

Today, Jumex remains a privately held Mexican company, maintaining its heritage and headquarters in Ecatepec de Morelos, Mexico. While the brand has a massive international presence, especially in the United States and Central America, the primary manufacturing and ownership remain rooted in Mexico. The company is known for its vertical integration, controlling many stages of the juice production process from fruit processing to aluminum can manufacturing.