Radox Muscle Soak bath soak

Radox is a heritage brand of personal care products, most famous for its range of bath salts and bubble baths. The brand was founded in the United Kingdom in 1908 by Douglas L. Griffiths, initially specializing in herbal bath salts designed to ease tired feet. The name itself is derived from the 'Radiant Oxygen' process used in its early mineral bath formulations.

Throughout the 20th century, Radox expanded its physiological and aromatic focus across Europe. In terms of manufacturing, Radox products are produced in multiple locations across Europe and globally to serve various markets, focusing on mass-market accessibility.

Ownership of the brand changed hands significantly in the 2010s. In 2011, the Anglo-Dutch multinational Unilever acquired the brand from Sara Lee as part of a larger personal care portfolio deal. Today, Unilever remains the ultimate owner, managing the brand from its global headquarters and distributing it through various local subsidiaries depending on the region.