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Neutrogena is a globally recognized skincare brand that originated in the United States. It was founded in 1930 by Emanuel Stolaroff and initially specialized in supplying cosmetics to the film industry. The brand gained massive popularity after the introduction of its patented glycerin bar soap in the 1950s, which was marketed as a mild and pure alternative to traditional cleansers.
Today, Neutrogena products are manufactured in multiple locations worldwide, including various facilities across North America, Europe, and Asia, to serve its international markets. The brand is known for its dermatologist-developed formulations across categories like hydration, sun protection, and anti-aging.
Historically a part of Johnson & Johnson for decades, the brand transitioned to the ownership of Kenvue Inc. in 2023. Kenvue is a specialized consumer health company that was spun off from Johnson & Johnson's consumer health division, making it the current global parent company responsible for the formulation, marketing, and distribution of the Neutrogena portfolio.
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