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Snack Day is a private label brand exclusively distributed by Lidl, the German international discount retailer. These specific olive oil potato chips (Azeite) are commonly found in Lidl stores across Europe, particularly in Portugal and Spain. The brand is designed to offer competitive snack alternatives to major global labels.
Production is typically localized through various contract manufacturers across Europe to meet regional demand. For the Iberian market (Portugal and Spain), these snacks are frequently manufactured by Spanish snack companies specializing in potato processing. As a Lidl brand, the ultimate ownership lies with the Schwarz Gruppe, one of the world's largest retail groups, headquartered in Germany.
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