Flor Azul concentrated fabric softener

Flor is a well-known brand of fabric softener specifically established in Spain during the 20th century. It became famous for its long-lasting fragrances and efficiency in garment care. Originally part of Camp Group, a prominent Spanish chemical and detergent manufacturer, the brand was later acquired as part of international expansion strategies.

Today, Flor is owned by Reckitt (formerly Reckitt Benckiser), a British multinational consumer goods giant. While the brand retains its strong Spanish identity and heritage, it is produced across various European facilities, including major manufacturing sites in Spain to serve the local and regional markets. The brand remains a market leader in the laundry care segment within the Iberian Peninsula.