San Carlo crisps

San Carlo is the market leader for potato chips and savory snacks in Italy. Founded in Milan in 1936, the brand began as a small 'Rosticceria' (rotisserie) named San Carlo after the nearby church of San Carlo al Lazzaretto.

Today, the brand maintains its headquarters in Milan and operates several production plants across Italy, ensuring that most of its products are locally manufactured. Over the decades, it has expanded its portfolio to include various flavors and specialized snack lines like 'Più Gusto' and 'Rustica'.

The brand remains a family-owned enterprise through the Vitaloni family. Under the leadership of the San Carlo Gruppo Alimentari S.p.A., it has maintained its independence from larger multinational food conglomerates, preserving its heritage as a quintessential Italian brand.