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Just Juice is an iconic New Zealand fruit juice brand that was first launched in 1981. It was originally created by the New Zealand Apple and Pear Marketing Board to provide a premium juice option for the local market. The brand quickly became a household name across the country, known for its distinctive tropical and blended fruit flavors.
Today, the brand is owned by Frucor Suntory, a major trans-Tasman beverage company. Most Just Juice products are manufactured in New Zealand, often at production facilities in Auckland. The brand utilizes high-quality fruit ingredients and is marketed as having no added sugar or artificial preservatives.
The ultimate ownership of the brand lies with Suntory Holdings Limited, a global Japanese multinational brewing and distilling company group. Suntory acquired Frucor in 2009, integrating the Kiwi-born brand into its extensive international portfolio while maintaining its strong local production and brand identity in the Oceania region.
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