Not Just BBQ Fire Herbs Herbes de Provence

Not Just BBQ is a premium brand specialized in outdoor cooking and barbecue seasonings. The product shown is 'Fire Herbs Herbes de Provence', a specific blend designed to be added directly to the coals or used as a dry rub to infuse food with smoky herbal aromas. The brand was founded in the Netherlands with the goal of elevating the barbecue experience through high-quality, natural ingredients and stylish packaging.

Manufacturing primarily takes place in the Netherlands, where the company maintains its core production and distribution facilities. The brand is managed by its original founding team under the Dutch parent company, focusing on international export to high-end food retailers and outdoor living shops across Europe and beyond. Ownership remains within the original Dutch private structure, ensuring a consistent brand identity focused on the 'outdoor cooking' lifestyle.