Jordan Cool Mint toothpaste

Jordan is a historic Scandinavian oral care brand, founded in Norway in 1837 by Wilhelm Jordan. Originally starting as a comb manufacturer, it evolved into a world-leading toothbrush and oral care brand. Today, it is recognized for its focus on Swedish and Nordic dental health standards products like the Cool Mint toothpaste line.

Since 2012, Jordan has been owned by Orkla ASA, a leading Norwegian industrial conglomerate. While the brand has deep Norwegian roots, its manufacturing is distributed across multiple locations, including Norway and other international facilities, to serve global markets. The brand remains a household name in Scandinavia, particularly in Sweden and Norway, where it is a dominant player in the oral hygiene sector.