Hearty Food Co. 10 Fish Fingers

Hearty Food Co. is an exclusive budget-friendly brand developed by the British supermarket giant Tesco as part of its 'Exclusively at Tesco' range. Launched in 2018, this brand was part of a larger strategy to replace Tesco's everyday value line with several different brands designed to mimic the appearance of farm or artisanal brands.

While the brand itself is British in origin, the manufacturing of their frozen fish products often involves sourcing from multiple countries depending on the species of fish used and the location of the processing facilities. Most of these products are processed in the UK or EU using MSC-certified sustainable white fish. Tesco PLC remains the ultimate owner and distributor, managing the entire supply chain from its headquarters in Welwyn Garden City, United Kingdom.