Volcom Apparel and Skateboarding Gear

Volcom is a prominent lifestyle brand that caters to the board sports market, including skateboarding, surfing, and snowboarding. Founded in 1991 by Richard Woolcott and Tucker Hall in Newport Beach, California, the brand became synonymous with 'Youth Against Establishment' culture. It was the first company of its kind to integrate a record label and a dedicated skate team into its core identity.

Over the years, the brand has undergone significant ownership changes. Originally an independent company, Volcom was acquired by the French luxury group Kering in 2011. However, in 2019, the brand was sold to Authentic Brands Group (ABG), a global brand development and marketing company based in New York. Under ABG's management, the brand focuses on lifestyle licensing while maintaining its heritage in action sports.

Manufacturing of Volcom products is distributed globally to optimize supply chains, with production facilities primarily located in Vietnam, China, and India. Despite its global manufacturing footprint, the brand's design and marketing core remains rooted in its Southern California origins.