AXE Ice Chill 3-in-1 shower gel

AXE, also known as Lynx in the UK, Ireland, Australia, and New Zealand, is a global leader in men's grooming. First launched in France in 1983 by the British-Dutch multinational Unilever, the brand was originally inspired by the success of the Impulse body spray. It has since expanded from its signature body sprays into a full range of personal care products, including shower gels, antiperspirants, and hair care.

The 'Ice Chill' variant is part of AXE’s modern fragrance line, designed to provide a refreshing, long-lasting scent. While the brand has its roots in France, its products are manufactured across a global network of Unilever production facilities. For the European market, production is primarily centered in the Netherlands and Germany, though global demand is met by various regional sites to ensure widespread availability.

As of 2026, AXE remains a core 'Power Brand' under Unilever’s ownership. The brand continues to evolve by partnering with world-class perfumers and focusing on sustainable packaging, maintaining its position as the top-selling men's fragrance brand worldwide.