Action Peanut Butter Creamy

This specific 500g jar of Creamy Peanut Butter is a private-label product sold by the European discount retailer Action. Known for its distinct orange label with bubble-like graphics and a vibrant blue lid, the product is positioned as a budget-friendly pantry staple across its stores in several European countries, including the Netherlands, Belgium, Germany, and France.

While Action acts as the primary distributor and brand owner for its private labels, the product is manufactured in the Netherlands. Dutch peanut butter production is highly concentrated, with major facilities like BredaBest (located in Raamsdonksveer) often supplying private labels for various European retailers. The brand itself is a creation of Action B.V., which is headquartered in the Netherlands and has grown into one of the fastest-growing non-food discount retailers in Europe.