Tonywack clothing

Tonywack is a contemporary South Korean fashion label that has gained international recognition for its minimalist aesthetic and high-quality tailoring. Founded in Seoul in 2012 by designer Taewaan Kim, the brand initially focused on menswear before expanding its offerings. Its design philosophy, often described as "Elevated Rawness" or "Raw Classic," draws significant inspiration from 1960s and 1970s European punk and youth cultures, as well as the sleek photography of Helmut Newton.

The brand is primarily manufactured in South Korea, where it works closely with local textile partners to develop custom-made fabrics specifically for its collections. This focus on craftsmanship and material quality allows Tonywack to produce garments—ranging from structured blazers and leather jackets to refined casual wear—that maintain a balance between traditional masculine charm and modern, avant-garde silhouettes. Today, Tonywack operates under the parent company ETC COMPANY CO., LTD. and continues to be managed from its headquarters in the Gangnam-gu district of Seoul.