Simple pure soap Kind to Skin gentle cleanser

Simple Skincare is a heritage British brand that pioneered clean beauty long before it became a global trend. Launched in 1960 by a British chemist (Albion Group), the brand was created with the specific goal of providing a perfume and color-free soap for sensitive skin. It quickly became a household staple in the UK, endorsed by medical professionals for its hypoallergenic and non-irritating formulas.

Over the decades, the brand underwent several ownership changes. It was held by Smith and Nephew in the late 1980s before being acquired by Alberto-Culver in 2009. Shortly after, in 2010, the global consumer goods giant Unilever acquired Alberto-Culver, bringing Simple into its portfolio of personal care brands. Today, Simple remains a leading expert in sensitive skincare, maintaining its core philosophy of using only the purest possible skin-loving ingredients.

As of 2026, Simple continues to be a key brand under Unilever’s beauty and personal care umbrella, recently undergoing a global refresh to modernize its packaging while reinforcing its dermatological credibility. The products are primarily manufactured in the United Kingdom, where the brand maintains its deep-rooted heritage and commitment to vegan-friendly, cruelty-free skincare solutions.