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Rio Mare is an iconic Italian brand that revolutionized the canned fish market in the 1960s with its distinctive pink packaging and single-serving portions. Originally founded in 1965 in Milan by Joseph Nissim, the brand is synonymous with the Italian culinary tradition of 'doing more with less,' emphasizing high-quality ingredients like premium mackerel fillets and extra virgin olive oil.
Today, Rio Mare is the leading canned fish brand in Europe and is produced by Bolton Food S.p.A. While the brand maintains a significant production hub in Cermenate, Italy—which is the largest of its kind in Europe—manufacturing also occurs at other strategic locations globally to support its worldwide distribution. The brand is now a flagship of the Bolton Group, a major Italian multinational that continues to focus on sustainability through partnerships with organizations like the WWF and MSC.
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