Cloetta Center Original

Cloetta Center is an iconic Swedish chocolate brand known for its milk chocolate pralines with a soft, creamy toffee filling. Center was first launched in 1941, initially introduced in its signature roll format which remains popular to this day. Unlike its sibling brand Plopp, Center is characterized by a slightly firmer toffee with a distinct caramel and dairy-toffee flavor profile.

The product is primarily manufactured in Ljungsbro, Sweden, at Cloetta's main production facility. The brand's history is deeply rooted in the Nordic confectionery tradition, moving from artisanal roots to becoming a mass-market staple throughout Scandinavia. Today, the brand is owned by Cloetta AB, a publicly-listed company on the Nasdaq Stockholm, which manages a diverse portfolio of beloved European confectionery brands.